Staying on top of marketing trends in the hotel industry promises to keep you on top of the competition. MDG Advertising put together this infographic showcasing the top 5 digital marketing trends in hospitality. Let’s take a closer look at what each trend means for you.
Trend #1 - Digital Channels Dominate
More and more people use search engines, online travel agency sites, and review sites to plan and book their trips. In fact, 70-80% of trip planning is now done online.
Invest in digital marketing. Simply being online isn’t enough anymore. Brands need to rank high in searches and have strong reviews to receive more guests.
Trend #2 - GenZ and Millennials Start with Search Engines
The younger traveling crowd start researching a trip with search engines, especially to check pricing and to book rooms.
Develop a strong Search Engine Marketing (SEM) strategy, including Search Engine Optimization (SEO) and paid advertisements. Both paid and organic search engine marketing hugely affect the planning stages of travelers aged 18-34.
Trend #3 - Don’t Forget Desktops
Smartphone use among travelers is on the rise, but big ticket decisions such as looking for and booking accommodations are still completed on the desktop computer 2 out of 3 times.
Generate top-notch responsive web design. Your future guests want to see your brand looking its best on their smartphone and their desktop. Planning web design that looks great and is easy to use on both means you’re on the way to more bookings.
Trend #4 - Visual Content is King
Almost half of travelers remember an image over a deal or price promotion, and more than half of them say that images influence their trip decisions.
Boost your marketing ROI by focusing on social media platforms such as Snapchat, Instagram, and YouTube, where a picture can say 1000 words (and hopefully at least that many bookings).
Trend #5 - Loyalty has Limits
Loyalty program members appreciate personalization and often exchange information for it. But, more than half of loyalty members would still consider booking with other brands for a better deal.
Clearly identify the value your loyalty program offers its members and tailor their digital experience to the information they provide so they are sure to feel like a valued guest.